TINE YT® is a series of foods and drinks for those who exercise for the Norwegian market. YT® was developed in collaboration with the nutrition department at Olympiatoppen which is an organisation that is part of Norwegian Olympic and Paralympic Committee and Confederation of Sports with responsibility for training Norwegian elite sport. YT® means to perform in Norwegian, and TINE YT® provides the right refill before, during and after training so that you can perform at your best and get your strength back faster afterwords.

The redesign had a clear goal to make the packaging bolder and more blue for a stronger serie. The flavour got a large area in the top for better tasting selection. The solution had to work on cross of product range all from dairy, bars, pudding to sports drinks and with or without added sugar.

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